Araiza CPA is one of the best accounting firms in North America. They offer an extensive range of services and guarantee positive results, including accounting, consultancy and litigation, and they know what it takes to be successful on both sides of the US/Mexico border.
The goal
Araiza CPA’s old website wasn’t made up to current standards. The website was made with Wix and it lacked a mobile version. When loading the site on a phone or a tablet things would be hidden outside of the screen, making it impossible for any visitors to see all of the important information.
Inspiration
Fortunately for everyone involved, the owner and CEO of Araiza CPA (Luis Perez) knew exactly what he was looking for out of his website.
Like in any other project, I took the time to research and look at my client’s competitor’s websites. See what’s working and what wasn’t and what my client’s differentiator could be.
The process
After a careful examination of my client’s competitor’s website I realized we had a serious advantage. Araiza CPA’s competitor’s website weren’t leveraging new technologies and tendencies like the use of multilingual pages and chat widgets.
1. Multilingual site
None of the competition was leveraging multilingual sites, together, we took advantage of the situation and decided to offer the site on English and Spanish, creating different copy for each language.
2. Chat widgets
Simply put: different cultures, different chat apps of choice. Knowing that in México WhatsApp is more popular, but in the United States Facebook Messenger reigns over WhatsApp, it was decided that a different chat bubble would be presented for each region of the world; thus, incrementing the chances of a client getting in touch with my client.
The result
The result is a website that adapts to the needs of its visitors and conveys the information needed by my client in order for them to grow in a more efficient way.
