Wabo CRM is a customer relationship management tool developed by Itelisoft S.A. de C.V. that helps companies of all sizes create WhatsApp chat-bots to automate and simplify their processes. This is achieved by presenting the user with a simple drag and drop interface to create complex system flows, so that the customer can be guided towards a desired goal.
The goal
The website had to answer basic customer questions, convince the visitor that this is the tool they are looking for and need for their bussines, and guide them towards signing up for a trial after which a sales representative can reach out to sign them up for a full featured paid-version.
Inspiration
The team at Itelisoft knew they wanted to create a landing page that took inspiration from Typebot’s website.
The process
After a careful examination and study process of Typebot’s landing page it was decided that the most important feature that Wabo CRM has to offer is its integration with third-party tools.
1. Showcasing possibilities
As mentioned, Wabo CRM differentiates from its competition thanks to the possibilities it offers by integrating well with third party tools. This had to be made clear through demonstrating all the different case uses the tool has for all sorts of businesses.
2. Keep it simple
One of my favorite principles: The KISS principle (keep it simple, stupid). Internet users are accustomed to carousels on the web. Carousels are a great way to showcase a lot of information through an easy and interactive interface, giving the visitors the ability to explore and discover by themselves.
3. Closing the deal
It is a well known fact that one of the deciding factors for customers in a sea of products is the price point of a product. In order to show the products advantage over the competition it had to be made visually clear what the pricing structure is and how it compares to the competition.
The result
The result is a website that conveys the products capabilities and value proposition in one place. It has helped the parent company increase its presence online and bring in more revenue.
